New Protocol-aware AI now live for Shopify & Klaviyo stores →
Protocol-aware AI
Turn protocols into
repeat revenue.
RAKOR is the AI revenue layer that guides wellness customers, drives repeat purchase, and reactivates dormant buyers in your brand's voice, on autopilot.
Repeat revenuePost-purchase follow-upDormant reactivation
RAKOR · Command Center
Live
Recovered revenue · 30 days
€72,840
▲ 18%
Next best action
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Send nudge
J0J7J14J30
Sits on top of the stack you already run
KlaviyoGorgiasRechargeYotpo
Adobe Commerce
KlaviyoGorgiasRechargeYotpoAdobe Commerce
The gap
Customers buy routines.
Your tools see one-time orders.
Routines don't end at checkout. But your CRM treats every buyer the same, so guidance stops, follow-up gets generic, and repeat revenue is left on the table.
01
Visitors don't know what to buy
Complex protocols force a choice they can't make alone — so they bounce instead of converting.
02
After checkout, they're alone
No one guides J+7, J+14, J+30 — the moments that decide whether the cure works and repeats.
03
Relances are generic
Blast flows ignore which phase, product or routine the customer is actually on.
04
Customers sleep in the CRM
Klaviyo and Gorgias hold the history — but nothing reads cures, routines and protocol stages.
The system
Protocol Aware Layer
APost-purchase follow-up
Follows the cure, phase by phase.
Checks in at J+7, J+14 and J+30, adapts each message to the protocol stage, and recommends the next product to drive repeat purchase.
- —Adapts every message to the protocol stage
- —Recommends the next product at the right moment
- —Drives repeat purchase automatically
Repeat purchase
+24%
J+30 reorder
41%
Messages adapted
2,047
BDormant reactivation
Wakes the customers your CRM forgot.
Reads each customer's history, understands what they bought, and generates personalised relances that recover dormant revenue.
- ✓Reads full purchase & protocol history
- ✓Understands exactly what each customer bought
- ✓Generates personalised win-back messages
- ✓Recovers revenue from dormant segments
Protocol follow-up · Gut Reset
J+7
Onboarding & expectations
Sent · opened
J+14
Adjust routine · phase 2
Queued · today
J+30
Reorder + complementary product
Predicted · highest repeat value
Next message adapts to protocol stage
Auto
Live engine
● running
Revenue influenced
€248,300
Repeat rate
38.0%
Follow-ups sent
2,047
Live event feed
Dormant win-back
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Win-back
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Personalised message
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Reco
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Send win-back
Command center
See exactly how much revenue RAKOR is driving.
Recovered revenue
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Repeat purchase rate
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Dormant reactivated
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customers · win-back flows
Revenue influenced
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advisor + follow-up + win-back
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Protocol stage
StartedJ+7J+14J+30
Customer timeline
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Next best action
Send phase-2 synbiotic nudge
Highest predicted repeat value across the active Gut Reset cohort.
Approve
Edit
Live signals
Add-to-cart events{{ atc }}
Advisor clicks{{ clicks }}
Follow-up sent{{ fups }}
Awaiting reply{{ awaiting }}
Customers · 5 of 1,284
Sarah L.
Gut Reset
Emma R.
Collagen Routine
David M.
Sleep Protocol
Nadia K.
Menopause Support
Thomas P.
Detox · digestion
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Stage
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Orders
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Lifetime value
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Live activity
Messages
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Emails opened
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Cart events
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Orders
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Last activity
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Next best action
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Approve
Gut Reset
30 days214 active
Collagen Routine
8 weeks138 active
Sleep & Stress
8 weeks176 active
Gut Reset · 30 days · 4 steps
Day 0
DS-01® Daily Synbiotic
Start daily, with food
Day 7
Onboarding check-in
Set expectations & timing
Day 14
AM-02® step-up
Add morning regularity
Day 30
Reorder + review
Refill + complementary product
Collagen Routine · 8 weeks · 4 steps
Day 0
Marine collagen
Daily, in the morning
Day 7
Habit check-in
Build consistency
Week 4
Skin & joint review
Adjust dose if needed
Week 8
Reorder + Beauty add-on
Pair a topical product
Sleep & Stress · 8 weeks · 4 steps
Day 0
PM-02® Magnesium + L-theanine
Evening, 60 min before bed
Day 14
Sleep quality check-in
Adjust timing
Week 4
Stress review
Add adaptogen if needed
Week 8
Reorder
Maintain the stack
Revenue influenced · last 12 weeks
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This month
Recent
Prior
Live event feed
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Built for protocols
Made for the categories where the routine is the product.
Supplements & vitamins
Stacks, dosing windows, reorder timing.
Probiotics & microbiome
Multi-phase gut resets and synbiotic steps.
GLP-1 & weight management
Protein, electrolyte & gut support routines.
Menopause & hormones
Phase-aware guidance over long cures.
Sleep & stress
8-week stacks with timed check-ins.
Beauty inside & out
Ingestible + topical routines that pair.
Detox · liver · digestion
Sequenced cures with clear stages.
Natural health & naturopathy
Protocol-led, documentation-grounded advice.
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Customer journey
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What RAKOR does
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Business impact
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Live impact
The numbers brands see with RAKOR.
Aggregate impact across wellness brands running RAKOR — updating live, right now.
↑ Tracked
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Recovered revenue
↑ Tracked
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Repeat purchases
↓ Tracked
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Support tickets deflected
↑ Tracked
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Dormant customers reactivated
Turn protocols into repeat revenue
See RAKOR running on your store.
A 30-minute walkthrough on your real catalogue and customer history — no integration required to start.